As heavy rain continues to disrupt life in Karachi, several cafes and restaurants have stepped forward to offer free shelter to those stuck on the roads. People seeking refuge can rest, charge their phones, and even enjoy complimentary tea at some locations, without worrying about any cost.
The initiative was first launched by Coffee Wagera, known for its community-driven approach. Soon after, other names like Habitt, Artisan Coffee (recently opened on Shahra-e-Faisal), and the popular Jani Biryani also joined in, announcing similar gestures of support.
While the move has been widely appreciated, concerns have also been raised. Reports suggest that some brands are using this initiative mainly as a marketing tactic, promoting it heavily on social media but turning away people when they actually show up for shelter. This has sparked criticism, as the essence of such campaigns lies in genuine support rather than publicity.
In a city where rain often brings chaos, these efforts when sincere make a real difference. For those stranded in traffic or stuck in flooded streets, a warm cup of tea, a safe space, and a place to recharge can mean a lot.
As Karachi continues to face unpredictable weather, initiatives like these highlight the importance of businesses playing a compassionate role in the community. At the same time, it also calls for accountability, ensuring that such offers are not just social media gimmicks but a true act of care.