The Pakistani sauce brand Dipitt faced criticism for an AI-generated ad showing Quaid-e-Azam Mohammad Ali Jinnah with a bottle of Dipitt sauce. The video, shared on the brand’s social media, was quickly deleted after widespread public backlash.
Public Reaction
The ad sparked outrage, with many calling it disrespectful and inappropriate. Users criticized the brand for using a national figure for promotional purposes, emphasizing that some figures should be treated with honor and respect.
Dipitt’s Response
Dipitt has not released any official statement regarding the controversy. The incident highlights the risks of using AI-generated content in marketing, especially when it involves culturally sensitive figures.
Lessons Learned
This controversy serves as a reminder for brands to carefully consider public sentiment and cultural sensitivities before launching creative campaigns.